Shop Small or Shop Big?   Online Shoppers are Rooting for the Little Guy http://www.nytimes.com/2012/01/16/business/some-shoppers-rebel-against-giant-web-retailers.html?pagewanted=1&_r=1&ref=ecommerce&adxnnlx=1391803707-ErAWzPpO03O/bB7AJYZIPw This article talks about the struggles small online shops have competing against big sites like amazon.com, the tactics they’ve adopted to compete against larger sites, and the consumers who are making a conscious effort to shop small even if it … Continue reading Shop Small or Big???